Growth through change and agility!

Almost every organization is faced with an increasingly dynamic environment and changing circustances. The need to respond quickly to changing conditions implies the need for "innovation" in several area's and is therefore increasingly important. The ability to respond quickly to changes in the environment is also called "agility".

Due to ongoing changing developments agility demands, therefore, for an innovative way of looking at work, deploying qualities of co-workers responding to questions of the changing circumstances. In other words, a combination of innovation-, adaptability and (talent) development- management.

In times of a crisis and post crisis period, most organizations are still focussed on re-arranging operational processes, cost and efficiency measures.

It basically boils down to resizing strict procedures, applying standardized skills in the form of job profiles and frameworks for departmental budgets and staff size. In general terms, most organizations have a ratio of operational / project work of 90/10. Although always necessary to remain focussed on efficiency improvements it might limit the agility of organizations to adapt the new or future circumstances.

Agile organizations however tackle challenges due to changing circumstances in a much more flexible, project oriented approach making clever use of the (other) talents and (other to be developed) skills of co-workers. To remain successful and agile, organizations should not be only focussed on product/service innovations, technological innovation, internal procedural matters related to efficiency etc. but should focus also on  "social innovation", whereas external developments and needs within ongoing changing circumstances leads to the ratio between operational / project work shifts from 90/10  towards 60/40.


Anticipating and preparing on "tomorrows day", future success is determined by the organization  innovation capability and agility. Successful innovation is only 25% due to technological and R & D "investments" and for 75% in the field of organization and the human agility!

Succes van innovatie: 75% van het succes wordt bepaald door factoren op het gebied van mens en organisatie, 25 % door R&D

Bij Sociale innovatie gaat het om de vernieuwing in de arbeidsorganisatie en in arbeidsrelaties die leidt tot verbeterde prestaties van de organisatie, meer werk plezier en ontplooiing van talenten. Het gaat om drie principale determinanten: u als ondernemer/manager, de organisatie, de medewerkers!

Succes van innovatie wordt slechts voor 25% bepaald door R&D investeringen en  75% van het succes door factoren op het gebied van mens en organisatie.

• Kenmerkende werkwijzen:
– Arbeidsorganisatie
 • Flexibele processen, betrokkenheid medewerkers:
– Arbeidsrelaties
 • Collectieve ambitie, zelfstandigheid:
– Relatie met de omgeving

Maar hoe pakt u dit traject aan? Waar moet u beginnen? En welke instrumenten kunt u inzetten om het verandertraject soepel en snel te laten verlopen? Graag sta ik u hierbij terzijde en informeer u over de mogelijkheden en neem daarbij medeverantwoordelijkheid in het resultaat.

Connected Marketing

Developing a strong marketing strategy is crucial to effectively reaching your customers without wasting time or resources. Connected Marketing can help you build a detailed marketing strategy that gets results. Learn how to build an integrated approach that will take your current marketing plan to a new level. An integrated approach incl.social innovation will help you and your co-workers to succeed. Activate people and brand coherent to the mission, vision and brandidentity of your organization (source MKr/Adsom/Improphit/e.a).