Commercial innovation

While market leaders such as Procter and Gamble, Unilever a.o. have acknowledged commercial innovation in their innovation frameworks, they often define it as innovations that use creative marketing, packaging, and promotional approaches to grow existing offerings.
SOMMOS definition of commercial innovation includes new product/market niches, aligned processes, better information flows; new business models, relationships and social innovation (solution slaes/connected marketing). When brought together with products and services these can often further leverage the innovation, creating differentiated offerings and having a significant impact on the organisation’s position in the market.

Through a quick scan analysis, scenario planning and an integrated approach SOMMOS quickly reaches the core. Pragmatic solutions to challenges aiming at sustainable improvement of performances in sales, output and outcome and EBITDA.