Commercial innovation

While market leaders such as Procter and Gamble, Unilever a.o. have acknowledged commercial innovation in their innovation frameworks, they often define it as innovations that use creative marketing, packaging, and promotional approaches to grow existing offerings.
SOMMOS definition of commercial innovation includes new product/market niches, aligned processes, better information flows; new business models, relationships and social innovation (solution slaes/connected marketing). When brought together with products and services these can often further leverage the innovation, creating differentiated offerings and having a significant impact on the organisation’s position in the market.

Through a quick scan analysis, scenario planning and an integrated approach SOMMOS quickly reaches the core. Pragmatic solutions to challenges aiming at sustainable improvement of performances in sales, output and outcome and EBITDA.

"Commercial Innovation"

"Our collaboration focused on (commercial) innovation is characterized by a combination of a pragmatic reorientation, practical approach, focus and result drivenness and persistence"!!! Is this not what we love to hear from our clients and customers? Change, instigated by internal movements or external (macro economical) circumstances, is coherent to the transition that society, markets and people are going true and are making to new stages of development. New stages that require very different needs, characteristics and capabilities.

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