Planned organization change needs creation of economical added value through formal structures and systems. Organization development integrates individual needs and interests with collectieve needs and interests of the organization. Development of the organization is therefor also focussed on your DNA within the organization, talent development, behaviour , (un)consciously acting and attitude of people and co-workers. How to deal with challenges related to actual managerial issues in situations of economic contraction? How to keep your DNA in your organization and how to develop human capital within the context of social innovation?