Meaningful Marketing is about 5 aspects

Marketing is not anymore what it has been.
It is not about shouting what (you think)  consumers/clients want to hear. Haven't we had enough about the well known non meaning slogans, pay offs, marketing messages without a purpose, etc? Haven't we had enough to hear stories and see adverts,commercial which are over edge and unbelievable?
Marketing is not about seducing the consumer/client anymore using all aspects within the mix.

At first, it isn't about the consumer at all! Meaningful Marketing is all about the relationship between you and your "potential" relationship/client/consumer.
It is therefor that new marketing is about expressing your mission and values, in where you excell in and in what you are good at!

Meaning Marketing in 5 points

1) knowing who you are (identity,character,culture,values,properties);
2) in what you excell, in what you are good at and not good at: create value!
3) show and express the above, stop selling!
4) discover needs/desires, now and in the future, fulfill related in where you excell in: giving is getting;
5) emit all the above!!




Nothing new you are saying!?You are right...although why don't we see it happening around us?
Lot of organizations, profit/non profit, fortune 500 and SME's as well as individuals (marketabilitly and social innovation) are still working with the old school traditional marketing mix added with new media channels trasmitting their "usual" messages and stories to seduce.